Whether your business is big or small, you always need a website. Online presence is paramount, especially for small businesses that need all the exposure they can get.
Regardless of how prospective customers hear about your particular enterprise, many will check your website before deciding to purchase. In some ways, a website has become an electronic “business card.” And if you don’t have one, your business may not be seen as legitimate. [Entrepreneur Magazine]
If you have a website already for your small business, great. If you don’t, you need one. Either way, be sure your small business website has these essential components to ensure success:
- Information about your business: ensure you identify the basics of your company on your website: who, what, where, when and why. Anything someone would need to know about your business, should really be on your website. For example, if your business sells physical products, photos and/or descriptions of those products is helpful to the user.
- Easy navigation: once someone lands on your website, make sure it’s easy for them to navigate each section of your page, and that each page of your website is clearly indicated with the navigation as well. It should be simple for anyone to get on your site and find what they are looking for.
- Contact information: if you’re going to take the time to ensure all of the pertinent information is on your website, in order to keep users there, make sure they can contact you. Your contact information should either be readily available on every page of your website, or have a clear path to find it on every page of your website.
- E-commerce capability: if you can sell your product online, you should try to sell your product online. For many small businesses nowadays, they can run their sales centre entirely online, which saves a lot of money on rental costs for retail spaces. If you can’t sell your product online through e-commerce, at least entice people as to what you do by having online portfolios or catalogues.
- Security measures: this goes to the last point, but if you sell anything on your website or are collecting personal data, give your users peace of mind by including an SSL certificate, which encrypts communication so it’s secure.
And the non-essential essentials that we recommend you always have on your website as well:
- Social media: be where your audience is, and if your audience is online, they’re on social media too. Make sure your social media presence is visible on your website, that might include links to other pages or live feeds from social media sites.
- Mobile-friendly: this is no longer an option for websites, you must have a mobile-friendly presence. Last year Google put hard emphasis on mobile-friendly websites, making them a priority and actually dropping the ranking of websites that are not mobile-friendly.
Some other things to consider are adding a FAQ (frequently asked questions) page, or incorporating some fresh design ideas to your website to make it really stand out. If you have questions about web design, please feel free to contact us.