First thing’s first, your business should have a website! If you’re paying attention to SEO and online trends, you already know that mobile usage is skyrocketing too. But have you thought about how your website can create opportunities to bring in more customers as well?
Your website can do the work of a sales team if you plan your website accordingly:
- Get a professional web design: this should be a given, but some business owners opt for a do-it-yourself approach to websites and it just ends up costing them more in the end. You want to ensure you have a clean, professional website that is optimized properly.
If you must use banners to highlight your content, include keywords in the picture’s title, alternative title and caption. If Google can’t index information, it might as well not exist. [Entrepreneur Magazine]
- Ensure your site is mobile-friendly: mobile-friendly websites just got a lot more important, as Google recently announced a ranking signal that will favour mobile-friendly websites in its search results. The new changes came into effect April 21, 2015, and they reflect a huge shift in how users access the Internet. Mobile usage accounts for approximately 50 per cent of e-commerce traffic, making it an even higher traffic driver than computers.
- Pay attention to SEO: search engine optimization can’t just be bought anymore, Google is putting more emphasis these days on content: blogs, editorial, images, social media, video, etc. Be sure you’re embracing content marketing and making it a priority.
Registering your business with Google Places does wonders for SEO. Not only does it propel your website to the top of the search results, your business will also appear as a pin on the map along with all your information, including your website. [Entrepreneur Magazine]
- Stay up-to-date: make sure you are regularly keeping your website fresh and updated. Current promotions, news, etc. should always be up-t0-date on your website, a blog is a great resource for this as well.
If you have questions about website design or content marketing, please feel free to contact us.