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Businesses need to invest more in content marketing

Aside from cutting back on cake, the best resolution small business owners can make this year is to invest in content marketing. — Search Engine Journal

According to a recent study, 70% of small business owners say they don’t have the time to produce quality, creative content for their marketing strategy. And if this is you, you’re not alone. However, whether you make an effort to produce content in-house or prefer to outsource to a qualified firm, the benefits of content marketing can be huge.

The same study showed that over 50% of small businesses outsource their blogging and/or design work to a third-party, which allows them to keep their valuable time where it is best used, but still be able to have quality content at their disposal.

If you want stellar positioning at the top of Google search, organically, you need to be posting quality articles on a consistent basis. However, pushing content across multiple platforms will give you the most bang for your buck. What it amounts to is increased traffic to your website, and increased engagement with your brand online.

Other benefits of content marketing include: increased brand awareness, solidifying yourself as an expert in your industry or field, building your online community. But the most important reason: 61 per cent of consumers say that they are more likely to buy from a company that creates custom content (based on this study).

Examples of content marketing you can create and distribute:

  • Blogging
  • Articles on your website
  • Video tutorials/video blogs
  • Custom images
  • Infographics
  • Newsletters
  • Webinars

Looking for some examples of custom content or have questions about outsourcing your content creation? Check out our website or contact us there.

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