It’s 2016, and having an online presence is essential to your business and reaching potential customers. Think of your website as your digital storefront, and put pride and priority into it as such. When it comes to websites, making some of these common mistakes can actually hurt your business more than help you.
- Your website is incomplete: this might be more true for websites that are brand new or recently had a refresh, but having incomplete or empty sections on your website won’t do you any favours. When you are launching a new web presence, make sure you hold off on going public until it’s completed in its entirety. Also, if you have a blog on your website, use it, or get rid of it. If a visitor goes to your blog and it’s sitting empty, they have little reason to return to your website for valuable information.
- Out-of-date information: information on your website that’s no longer relevant, is just as bad as having an empty section. Old news, blogs, team bios, etc. need to be removed from your website. Along the same lines, make sure all of the links on your website are still active, and remove any broken ones.
- Not having a professional, appealing design: if you’re able to get visitors to your website via SEO or social media, you need to make sure you can keep them there, and that’s where design comes in. Don’t go it alone with your website design, hire a professional that can ensure functionality, consistency, design and professionalism.
- Not answering crucial questions: your website should always provide the information to answer these basic questions: who you are, what you do, where you are, why there’s a need, how you do it.
- Not being mobile-friendly: the majority of Internet users access it from mobile devices, so you don’t want to turn off a potential customer from your website because it wasn’t viewable from their smartphone or tablet device. Make sure your website is mobile-friendly, besides, it will help you with your SEO as well.
- Too much about you: your website should provide valuable information to the user and not just a place for you to sell, there’s more value in education for the consumer. Make your website usability and content about the person viewing it, not about you, see things from their perspective.
- Hard to navigate: your user’s experience on your website is extremely important to how long they stay there, and if they ever return. In order to ensure they come back and stay, your website needs to be easy to navigate. Clear contact options, social buttons, and an easy-to-follow menu are all essentials.
Do you have questions about improving or redesigning your website? Please feel free to contact us.