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How to Take Advantage of Super Bowl Trends Online

Super Bowl 50 is this Sunday, and brands are preparing to dazzle the estimated 130 million viewers of the program, by upping their advertising and marketing this week. To give you some perspective on how huge Super Bowl really is for brands, here’s a look at one (of many) segments:

Super Bowl XLIX most recently delivered a 35.81 live-plus-same-day rating (versus an average 1.02 prime-time number for the top 5 markets), reflecting a mind-boggling 34.6 million total millennial viewers (ages 18 to 34) in a span of just under four hours. [Ad Week]

There are many ways your website and online brand presence can take advantage of the huge numbers engaging in Super Bowl this year. Here’s a few ideas:

  • Create a promotion: if you don’t currently have a Super Bowl promotion going, it’s a good idea to put together something that you can specifically promote during this week and weekend. This is just a way to take advantage of the buzz online surrounding Super Bowl, a lot of people will be searching this topic this week, so you might as well get on board with the trend.
  • Be mobile-ready: mobile is an absolute necessity! Your website needs to be mobile-ready and you should look into mobile advertising options as well. Experts say that a lot of people engage in conversations on mobile devices during Super Bowl, and analytics show that app advertisers saw huge increases during last year’s Super Bowl.
  • Content marketing: focus on creating your own branded and unique content for Super Bowl. Design custom content to put on your website and social media pages, you may also want to focus your blogs on Super Bowl this week as well. Don’t miss the boat on content creation for social media either, here’s some impressive social stats from last year’s Super Bowl:
    •  28.4 million tweets containing terms related to the game and halftime show. [From Super Bowl 49]
    • Sunday click-through rates for Facebook ads were up 9% over prior Sundays in January, while conversion rates increased by 415%. [From Super Bowl 49]
  • Spruce up your images: an easy way to update your website for Super Bowl is to toss some Super Bowl-themed images on your website. Some companies even opt to do a Super Bowl version of their logo or social media cover photos to garner extra attention.
  • Engage in cross-promotion: double up on your visitors this week by approaching your partners about cross-promotion ideas, which would benefit both of your businesses. Some ideas include: guest blogging; featuring promotions from your partners on your website, and doing the same for them.

Not sure how to spruce up your website, or want another set of eyes? Please feel free to contact us.

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