Latest News

Tips for Branding Your Social Media Pages

Hopefully by now your company website is complemented with a social media presence as well, but in every platform your business takes on, it’s important to keep a consistent brand presence. If your business utilizes social media platforms, here’s some tips for branding your pages properly.

  • Profile photos: if your company is you (ex: realtor, executive coach, etc.) then your profile photo should be a professional photo of yourself. If your company is larger, then it’s best to use your company logo as your profile image. Remember, this will be the thumbnail photo for your business page. (Guide on sizing below).
  • Cover photos: get creative with the space you’re given for cover photos (if you’re given space), use this area to create unique marketing material, extend your brand coverage or promote an upcoming special. Browse through the cover photos of some of the brands you follow to get some inspiration, but regardless, don’t let this prime real estate go to waste. Here’s some specific ideas for how to use your cover photo space. (Guide on sizing below).
    • Promotions: switch out your cover photo temporarily to advertise a promotion, special or sale your business is having.
    • Your services/slogan: find a creative way to display your company’s messaging or services.
    • Your work: showcase some of the work you do, use high-quality photos of your products, or behind-the-scenes shots of your business.
    • Stock images: a high-quality stock image will still look snazzy on your business pages, and even better if you can find a way to incorporate your logo or company name on there as well.
  • Brand colours/images: like everything with your brand, be consistent and use your logo everywhere as well as the colours and fonts associated with your brand. There shouldn’t be any disconnect for the end-user.

Social Media Sizes

  • Facebook
    • Cover photo: dimensions are 851 x 315 pixels
    • Profile photo: dimensions are 180 x 180 pixels
  • Twitter 
    • Cover photo: dimensions are 1500 x 500 pixels
    • Profile photo: dimensions are 400 x 400 pixels
  • Linkedin
    • Background photo: dimensions are 1000 x 435 pixels
    • Profile photo: dimensions are 400 x 400 pixels
  • Instagram
    • Profile photo: dimensions are 110 x 110 pixels
    • Photos: dimensions are 1080 x 1080 pixels, scaled.
  • Pinterest
    • Profile photo: dimensions are 165 x 165
    • Pins: width of 236 pixels

If you want help with branding your social media pages, please feel free to contact us.

About the Author

The Author has not yet added any info about himself

Leave a reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>