We live in a digital world: websites, blogs and social media presence has never been more important. But a well-rounded marketing strategy will encompass print materials as well, this is one of the most tried and trusted methods of branding and marketing and it still has relevance today.
Print marketing offers your audience something tangible, it builds credibility and allows you to reach a different demographic as well. If you want to take advantage of some tried and true print marketing methods, here’s the ones that have stood the test of time:
- Business cards: this remains the staple of your print marketing, so investing in a well-designed, quality business card is always a good idea. Get creative in having your business card stand out from the rest, whether that be with design elements, paper or printing options.
- Direct mail: whether it be postcards, brochures or some other marketing collateral, delivering a quality printed piece right to someone’s doorstep can make a real impact. Again, quality and creativity will be key in setting your work apart from the others.
- Brochures and presentation folders: whether you want to display the kind of work your company offers, or present your services in a stylish way, creative marketing options can make a big impression on potential customers or current clients.
- Print advertising: this remains a great way to attract the attention of your target demographic, especially since your print campaigns can double as online ones within the same publication in most cases. Even though online is moving fast, many print publications are upping the ante and publishing even higher quality products. Magazine, newspapers, billboards, bus benches—they all get attention.
If you’re interested in seeing some examples of this type of print marketing, you can view our portfolio online here. And by all means, feel free to contact us with any questions you may have about print marketing or branding for your business.