Latest News

What is Branding?

No matter what kind of business you have, branding is a very important aspect of your company. We’ve all heard about the importance of branding, but what does it mean?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. [Entrepreneur Magazine]

Not only does your brand distinguish you from your competitors, but will let your clients and customers know what your business is all about.

Some questions in helping you define your brand:

  • What is the mission of your company?
  • What sets your products and services above competitors?
  • What is the current public perception of your company?
  • What do you want the public to perceive about your company?

Some tips for implementing your brand:

  • Create a brand strategy: this is how, what, where, when and to what audience are you delivering your brand messaging.
  • Create a great logo: This will be the foundation of your brand, and it’s important to keep in mind colour, fonts and overall imagery. Your logo should be on your website, business cards and all promotional material.
  • Create a great website: online presence is key in today’s world, and it’s just another extension of your brand.
  • Create a “voice”: ensure all of your employees use the same tone and voice when portraying your business’ brand.
  • Create brand standards: use the same colour scheme, logo placement and fonts when using your brand anywhere. Ensure that all employees and vendors who will use your brand, are aware of the standards.
  • Be true, be consistent: always express your brand and never stray from the messaging. Being consistent and true will keep customers coming back.

If you’re looking for some help in creating a brand, please feel free to contact us (or tweet us), or check out some of our work.

 

About the Author

The Author has not yet added any info about himself

Leave a reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>