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Why your website needs to be responsive

Smartphones are commonplace nowadays, and more and more people every day are accessing the Internet from their devices, whether they be tablets or mobile phones. Recent statistics show:

  • 80 per cent of Internet users own a smartphone
  • 67 per cent of consumers are willing to buy a product on a mobile-friendly site
  • 40 per cent of searchers will click another mobile result if a site is not mobile-friendly

But surveys show that over 80 per cent of websites are still not supporting a responsive web design, which means a lot of businesses have changes to make to their existing websites. So what is responsive web design?

This type of web design is aimed at providing viewers with an easy viewing experience across multiple platforms, with minimal scrolling, panning and clicking. This type of design is optimal for mobile devices and as such, a necessity for websites to convert to this style following the most recent algorithm.

Google is offering several free tools and resources to help you evaluate the mobile-friendliness of your website, and make the switch to adapt to this major trend.

The first thing you can do, is to type your URL into Google’s mobile-friendly test to see how it currently stacks up. For even more information on creating mobile-friendly websites, check out this free Google guide to mobile-friendly websites.

A couple other things to note:

  • Responsive designs attract more links
  • Responsive sites are more shareable
  • Responsive designs require less work from Google bots
  • Inform Google when a website is formatted for mobile
  • Avoid mistakes like unplayable videos, un-clickable links, etc.

If you are looking to revamp your website to become more mobile-friendly, or creating an entirely new website completely, please feel free to contact us for questions or quotes.

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